The Interview
For our interview, we decided to ask Barbara Berg, the marketing manager of the world famous Madelaine's Chocolate's some questions.
Us: What exactly is your job at Madelaine's
Chocolates?
BB: I am the Marketing Manager. I work closely with the sales and
marketing team to develop marketing strategies. We determine which
markers to target (gourmet shops, department/grocery stores etc.), which
products to promote to these markets, and how to promote them. We
develop new products and work on trade show booth displays to feature
our products to their best advantage.
Us: How did you get your job at Madelaine's
Chocolates?
BB: I worked in advertising for about 15 years and then moved to the
client side about 4 years ago.
Us: Can you give a brief history of Madelaine's
Chocolates?
BB: You can find the history of our company if you go on
www.madelainechocolate.com
and click on ABOUT US.
Us: What is your favorite type of Madelaine's
Chocolates?
BB: One of our flagship products is the chocolate rose. My personal
favorite is the Hazelnut Truffle.
Us: What is your best selling chocolate?
BB: Over the years we have had several best sellers. Recently, one of
our best selling products is the Christmas Advent Calendar.
For more information, visit www.madelainechocolate.com .