Business

As far as business goes, Google is amazing in the corporate community. Despite the fact that it is made up of tech geeks, the company has displayed a great deal of corporate common sense that other companies could learn from.

One of the ways Google most succeeds is through sheer obsessive-compulsiveness. Google has constantly obsessed over how fast its queries are, correctness of search response, and overall relevancy. Most searches on Google actually take less than 0.2 seconds. The extra tenth of a second is mostly extra query result, only marginally related to the search. To Google, this is too much, and a massive part of their engineers’ work is spent on limiting the load time of less relevant queries. When Google tried using thumbnail pictures of the actual web pages next to results, they found that the images greatly increased the load times. That’s why Google is mainly text.

It succeeds also through the generation of user trust. Google has ten full-time employees who do nothing but read e-mails from users, distributing them to appropriate departments or responding to them themselves. Google has been on a constant quest to have the broadest appeal and application possible, drawing in all levels of computer users and personalities. The entire approach of the Google website is designed around how to make it as simple and user-friendly as possible. If search results take too long to reach the user, then the user’s attention is lost. If search results are too irrelevant or too burdened by advertising, then the user will find other ways to obtain their information besides Google.

And one of the greatest ways through which Google beats its competition is through sheer innovation and freedom. One of Google’s objectives from early on was to allow a free environment for innovation. Developers in Google can do whatever they want. Google relies on quick innovation to keep driving its weight on the Internet. But this can only be maintained with a rigorous testing of potential employees. Google receives 1,500 resumes a day from potential employees, and for every person that was hired 87 hours were expended in making the decision and checking the prospector. Google concentrates on hiring people with an innovative, different view of things. That is, people who are typically young. They look purposefully for someone’s doing “something weird outside of work, something off the beaten path,” as said Wayne Rosing, who heads Google’s engineering department. This is not to say that Google doesn’t hire the typical stars, PhDs and the likes. But, overall, Google’s intention is to find those off the beaten path, who typically tend to be young and fresh out of college.

As far as success goes, Google has proved to everyone that it can hold itself up. While Google is always innovating, it never forgets that it is, ultimately, a business. Google’s profits have been steadily rising since April of 2006, as have its stock values. Predictions are that it will soon surpass its peak and drop in value before reaching an average rate of value.

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