Future Plans

Of course no one can predict the future, but it is fun to try. The future of Google has been speculated by many people over the years. Google as of now has around 150,000 servers and counting. In 2005, Google's sales jumped an estimated 50 percent to $6 billion and its profits tripled to a projected $1.6 billion. Their share prices were above $400 with a price/earning ratio close to 70.

During 2005 Google hired around eight new employees per day, many of them from Microsoft. Many of these new employees were among the smartest in the world at what they do for a living. With Google doing so much to suceed by hiring the best of the best, creating new features aside from searching (Gmail, Google Talk, Documents and Spreadsheet creators, Google Analytics, and those are just a few), taking over markets for certain products and more you can only wonder what they will become in the coming decades. The Google name has almost essentially become a synonym for searching the internet entire so much so that it became a dictionary term in 2006. Google’s unstoppable success raises one the most controversial questions in business: What kind of company will Google become? Perhaps the giant will succumb to competition and burn out like so many of its predecessors or maybe it will it grow into a monopoly, an omnipotent force with no boundaries--not just on Wall Street or the Web, but in society. 

Well according to an interview with the bosses of Google, the company plans to leave well enough alone when it comes to changing its interface. However, the company has no qualms in bolstering the way its search technology works. Google is increasingly focusing on personalization as a means to improve its search results, content, and its advertising network, with the acquisitions of Kaltix, Youtube, and Doubleclick; they're definitely on their way to doing that.

"The primary mission of Google is to get you what you want, rather than what someone thinks you want," Schmidt said.